In his 1964 study of prejudice toward minorities, Seymour Martin Lipset found that the Jehovah’s Witnesses were among the most disliked of all religious minorities he researched; 41% of respondents expressed open dislike of them.^[2] In 1984, authors Merlin Brinkerhoff and Marlene Mackie concluded that after the so-called new cults, Jehovah’s Witnesses were among the least accepted religious groups in the United States.^[3]